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Zoom Down by the river! What a beautiful city we love in. (Taken with instagram)

Down by the river! What a beautiful city we love in. (Taken with instagram)

09.24.11 0
Zoom I love getting little letters from my little cousin!! (Taken with instagram)

I love getting little letters from my little cousin!! (Taken with instagram)

09.22.11 0
Zoom Romantic lines of the 21st century…. (Taken with instagram)

Romantic lines of the 21st century…. (Taken with instagram)

09.18.11 0
09.16.11 0
Zoom Visiting the core lab with the @osumcorp Geo team :) #abenergy  (Taken with Instagram at AGAT Laboratories)

Visiting the core lab with the @osumcorp Geo team :) #abenergy (Taken with Instagram at AGAT Laboratories)

09.16.11 0
Zoom My old English witch ball-which is supposed to ward off bad luck and negativity! #yyc (Taken with instagram)

My old English witch ball-which is supposed to ward off bad luck and negativity! #yyc (Taken with instagram)

09.12.11 0
It’s a new chapter

It’s another chapter opening for me as I start with Osum Oil Sands Corp. I’m excited to learn all that the Oil and Energy industry has to offer.

07.19.11 7
Tweets For Eats YYC

Tweets for Eats is a Twitter-enhanced charity scavenger hunt happening on Sunday, August 28, 2011. Twitter-enhanced? Not only will you get a list of items to acquire, but bonus items will be relayed via the social media site, Twitter, throughout the day!

The proceeds of this event will go to assist Calgary Meals on Wheels in meeting their mandate of getting nutritious food to those who might not otherwise have access.

You will be collecting physical items, as well as taking photographs of places, items, and events. Each item will carry a point value. The team that has the greatest number of points at the end of the Hunt is the winner!

07.18.11 0
Zoom Mesh West conference

Mesh West conference

07.17.11 0
Mesh West Conference

The Mesh Conference finally came to the west to give hyper-engaged and social media novices alike a great scope of the opportunities and experiences businesses and individuals have had with social media. Mesh West ignites.

I was lucky enough to be able to represent Melrose Café and bar on a panel with William Bakker, Tony Rino as Doug Lacombe interrogated us with questions ;) jk, Doug was the best moderator I could have asked for! We all got to share our experiences with how we’ve managed to build a community and use social media in our business practices.

I felt extremely honored and nervous to be speaking, telling my story about building an online community with such successful people as Tony and William. Regardless, I bit the bullet and did what I went there to do…tell the Melrose social media story.

Melrose has been in the Calgary community for 20 years. Owner Wayne Leong has always had a strong sense of community membership and leaps at every opportunity to give back. This mentality along with many other factors contributed to how Melrose executes their online strategy today.

Backing it back a notch, let me explain how it all came from the original building permits and business licenses to an online presence so strong it’s difficult to see competitors replicate.

In 2008, Canada and the vast majority of superpowers around the world felt the devastating fall of the economy and people everywhere began pinching their wallets closed. For the hospitality industry this meant that people really thought twice about going out for dinner or a drink and would rather stay home then go out and spend money. Melrose was not the only restaurant/bar to feel the effects of society’s disposable income disintegrate. Budgets had to be tightened, strategies had to be redefined and mentalities had to shift.

Fast forward a few years and now you’ve got social media dominating the web and people have a platform for how they can reach out to others and chat, talk, brag and yes…complain.  During the previous years the service industry was taking a hit, and the quality of service provided perhaps went below par at times. Social media now became a battle zone for businesses to be at the whim of people sharing their unfortunate experiences.  At this point Melrose had not had many complaints online, but it lead progressive thought leader and Marketing Manager Tony Johanson, to realize that there is a conversation going on that Melrose needs to be apart of.

And thus launched @MelroseRedMile on Twitter and Facebook. The two platforms he felt would reach the people who were creating the conversation, and in marketing terms was their target market.

What started off as Tony tweeting to himself on Twitter has grown into a strong, confident community of lovers, supporters and critics. This took time.

So when I came onto the team I treated each interaction as if I was talking to someone I’d just been introduced to. One person at a time. Starting small.

Through an immense team effort  and the strong sense of community the Melrose twitter account is now active 24/7. Which means the brand never sleeps.

When building up a community I feel that simplicity is the best policy. Take the time to get to know each person and find a way (if possible) that you can contribute to his or her lives. For Melrose, being a venue for events was a huge offering that was able to connect the community in so many valuable ways. Fundraisers, meetups, tweetups, sports team parties, stagettes, the list goes on!

For me, I was able to listen, give feedback, my opinions, suggestions and direction.  Tony taught me many lessons including the value of each individual. Social media is not a sales tool! Melrose doesn’t care how many followers or fans we have just so long as we’re able to give each person special attention and get to know them.

Then you get involved in the community. You go to presentations, you meet up with people and you find ways to work together.  This is how Melrose is continuously building their community. They give more than they get, and the ‘getting’ isn’t even a goal.

Guys, this isn’t rocket science.

Treat others, as you’d like to be treated. Follow this mentality and you can be on your way to building your very own online community.

Thank you Mesh West for letting me tell the Melrose story, and also for me to learn a lot about myself . 

07.17.11 1